Oct. 2, 2017

Dear Aspen City of Wellbeing and Lead with Love Community,

We are witnessing and feeling the effects of separation and fear in our culture: Violence, racism, sexism, rampant depression, anxiety, stress, suicide, and drug and alcohol abuse. We are seeing bullying and bigotry and blame as a way of being. All of this is breaking our hearts.

We believe in being the change…

At Aspen City of Wellbeing, we have spent the last three years focusing on improving wellbeing for our community. We’ve piloted and implemented over 20 programs affecting hundreds of people with our partners at Pitkin County, City of Aspen, Aspen Valley Hospital and Aspen Community School. We are proud of our work and it will continue under a new name, “Project Wellbeing”, so we can expand this service work locally and globally. 

We believe what you focus on grows. With the success of our annual event, Lead with Love, we’ve felt an energy with this movement that feels very alive, joyful, relevant & impactful. The mantra “Lead with Love” guides us individually and as an organization everyday. It is what we aspire to and what we work towards and we’ve heard from our community that this phrase and movement is something that touches and inspires them as well.

The only constant is change...

Our non-profit organization, Aspen City of Wellbeing, is now called LEAD WITH LOVE.


We do this in four ways: Our Annual Leadership Summit in Aspen, Global Retreats, On-line and in-person Trainings and Service, which is where you’ll find “Project Wellbeing” and all of the programs we do there with many more in the pipeline.

ME. US. ALL. Change begins with me...

You will now find us on the web and on social under the url and handle @ileadwithlove
We are committed to this in thought, word and action! JOIN THE MOVEMENT by filling out the form on this page!

With Love and Heart-Centered Leadership, 

Gina Murdock, Founder + Co-director

Abby Stern, Associate Director

Nicole Lindstrom, Program Director



How do YOU Lead With Love in your daily life? Tell us all about it here and we may share your story on our website and social media platforms. We will also send a Lead With Love trucker hat to some lucky winners!

Or share your story on your favorite social media platform and use #ileadwithlove & tag @ileadwithlove

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